Brand Wars

NEW YORK (CNN/Money) - The Beatles or the Backstreet Boys? Star Trek or Star Wars? Pepsi or Coke ?Yankees or Mets?
They say you must like either one or the other.


The Cola War : Coke v/s Pepsi

Coke:

Birth of Coca Cola:
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia.
A bookkeeper, Frank Robinson was the one who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.
Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.

Asa Candler:
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.

Death of the Soda Fountain - Rise of the Bottling Industry
Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants became popular.

New Coke
The introduction of Diet Coke in 1982 was hailed as the most successful product launch of the past decade.
On April 23, 1985, the trade secret "New Coke" formula was released.
On July 10, 1985, eighty-seven days after the new Coke was introduced, the old Coke was brought back in addition to the new one.
In 2006 Coca Cola are invited to introduce a new brand cola to celebrate the launch of Solar Navigator......................

Pepsi:

Birth of Pepsi Cola:
Caleb Bradham of New Bern, North Carolina was a pharmacist."Brad's drink", created in the summer of 1893, was later renamed Pepsi Cola in 1898 after the pepsin and cola nuts used in the recipe.

Rise of Pepsi Cola:
1931--U.S. District Court for Eastern District Virginia declares the National Pepsi-Cola Company bankrupt, the second bankruptcy in Pepsi-Cola history.

In 1931 end, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G. Guth who reformulated the popular soft drink.

In 1940, history was made when the first advertising jingle was broadcast nationally.

In 1964, Diet Pepsi was introduced.

BLIND TASTE:

Seduction

Temptation - act that looks appealing to an individual.
Never knew blogging was so tempting until i started.


"I can resist anything except temptation" - Oscar Wilde

Lets see how long can blogging seduce me.